Sir Alan of Partridge Returns

Alan Partridge’s internet sensation ‘Mid Morning Matters’ is to return for a second series!

The man himself said: “I’ve always been more than comfortable in my association with this warmly regarded mid-range lager. I am quietly flabbergasted that the good people at Foster’s think that, by associating themselves with my webcast, people will consume more of their product.

“I don’t drink it myself but I’m familiar with it and firmly believe that the 20-30 age demographic should have access to affordable lager.

“Going forward, I look forward to moving forward with Foster’s in an atmosphere of bland co-operation. It’s a good fit. It feels right. I like it.”